Green is the new black. Truly! #blackfriday is so passé. Sure, it’s thrilling to strike a sweet deal. Especially when we’ve been wanting to buy an item for a long time. But buying stuff on a whim, when we don’t really need it … That just seems like a waste for our wallet ánd for the world.

That’s why we – at Kurma – don’t participate in Black Friday. Nope, no discounts. We’ve decided to do things differently …

And we’d love for you to join us!

From today until Sunday, Dec 5th, we’re donating €5 per purchase to ContinuOM. This collective was started to find sustainable solutions for hard-to-recycle waste streams from the yoga industry. Through their Second Flow initiative, ContinuOM collects old yoga mats. Too-good-to-go mats are cleaned and donated to worthy causes. Others are recycled into new products. More about this in our 2 previous posts.

Thanks to your contribution, ContinuOM can keep improving their collection program.

Want to join us in making a positive impact?
Order your yoga mats or props in our webshop (Europe only) before Sunday Dec, 5th!

But only if you REALLY need new yoga gear, hey!
Oh, and don’t forget to donate your used yoga mat to ContinuOM!