Post-consumer recycling

According to a report by the World Bank, mankind generates approx. 2 billion tons of municipal solid waste annually, including approx. 12 percent – or 240 million tons – of plastic waste. As cities and countries are rapidly developing without adequate systems in place to manage these masses, plastic waste is choking our oceans and piling up on land – and yet our consumption of plastics is only increasing. [1]

[1] What a Waste 2.0: A Global Snapshot of Solid Waste Management to 2050

The yoga industry and its consumers are co-responsible for the generation of solid waste in general, and plastic waste in particular. Even though there is hardly any data to quantify the exact yoga-related waste worldwide, one thing seems beyond doubt: With an estimated 300 million yoga practitioners, millions of mats and props are disposed of each year. They are usually burned in an incinerator, landfilled or, at worst, dumped illegally.

Kurma aims to reduce the vast environmental impact of yoga.

It is our goal to make every product we sell 100% recyclable, and several major milestones to achieve this ambitious aim have already been set:

  • In January 2020 our PVC yoga mats were successfully recycled for the first time – they can now be 100% reused into new industrial products.
  • In 2020/2021 we introduced the GECO Series, the only rubber mats than can be 100% recycled into new rubber yoga mats.
  • We initiated the ContinuOM Collective, a non-profit organisation dedicated to finding sustainable solutions for hard-to-recycle waste streams generated by the yoga industry and its consumers.

To implement these solutions, we have launched the Second Flow initiative focusing on the collection of used yoga mats, the donation of too-good-to-go mats to worthy cause, and the recycling of yoga mats and production waste into new [yoga] products.

Check out Second Flow initiative here.