According to a report by the World Bank, mankind generates approx. 2 billion tons of municipal solid waste annually, including approx. 12 percent – or 240 million tons – of plastic waste. As cities and countries are rapidly developing without adequate systems in place to manage these masses, plastic waste is choking our oceans and piling up on land – and yet our consumption of plastics is only increasing. [1]

[1] What a Waste 2.0: A Global Snapshot of Solid Waste Management to 2050

The yoga industry and its consumers are co-responsible for the generation of solid waste in general, and plastic waste in particular. Even though there is hardly any data to quantify the exact yoga-related waste worldwide, one thing seems beyond doubt: With an estimated 300 million yoga practitioners, millions of mats and props are disposed of each year. They are usually burned in an incinerator, landfilled or, at worst, dumped illegally.

Kurma aims to reduce the vast environmental impact of yoga. Therefore, it is our goal to make every product we sell 100% recyclable, and several major milestones to achieve this ambitious aim have already been set:

In January 2020 our PVC yoga mats were successfully recycled for the first time – they can now be 100% reused into new industrial products.

With an operational recycling system in place, we initiated the ContinuOM Collective in early spring 2020, an organization dedicated to the post-consumer recycling of yoga mats and props.

In close cooperation with ContinuOM Collective German co-founders Bausinger and greenyogashop, we will now focus on rolling out the so-called Second Flow initiative for the post-consumer collection of used yoga mats, followed by second-life applications (if possible) or industrial recycling.

Step by step, the post-consumer collection system will be extended to more and more products and countries. If you are interested in joining the Second Flow initiative, we would love to hear from you.